Seems like the major labels have finally given up. Good for them. And congratulations to my friend Antti.

They do need some major damage control to polish their brands. My suggestion is this:

DRM was the last obstacle in going fully digital. Now that they have gone past the point of no return, they might as well capitalize on the things they have going for them.
1. Digital music means a lot less waste. No more plastic cd-cases, no more plastic cds for that matter.
2. Being ecological is a trend that is not likely to go away very soon.

Which one of the major labels will produce the first zero-emission album?

If they wanted to they could become the greenest industry of all. I think it would be worth a shot.