Now, I’m not saying that we will have to literally move to live in caves again. My point is that human nature has not had time to evolve that much even though industrialization and mass media have had a significant impact on society. We still have the same needs and desires that we had some thousands of years ago.

Digital media will enable and at the same time force us to change the way we live. Instead of a tribe living in a cave, our tribes will be defined by our interests and passions regardless of location. A tribe of snowboarders, a tribe of Star Trek fans , a tribe of whatever-the-hell-you-can-think-of.

This “tribalization” will have an enormous effect on every aspect of life: business, privacy, copyright, education, literacy. Just about anything you can name.

Yes, every major change comes with good and bad aspects but I definitely see a bright light at the end of the tunnel. Tribalization has the potential to take us to a new future. One where we can get sustainable living without sacrificing the comforts that we are used to.

The change is not going to be easy and there are going to be casualties, at least of the corporate kind. Some people are going to fight change to the bitter end but eventually everyone will just have to surrender.

I’m heading for my cave. Anybody want to join me?

Read the first part of this post here.